MANDARIN ORIENTAL MANILA

FAN-TASTIC OFFERINGS

MARKETING & COMMUNICATIONS SERVICES COVERAGE

Marketing Plan

Tactical Campaigns

Creative Direction

Creatives

Distribution & Placements

OVERVIEW

Mandarin Oriental Manila was renowned for its world-class service and sophisticated charm—defining qualities that positioned it as one of the Philippines’ leading luxury hotels. Its strong brand identity was reinforced through well-crafted promotional initiatives.

To intensify audience resonance, strengthen brand loyalty, and boost lead generation, I developed the hotel’s marketing plan during my four-year tenure. By leveraging core marketing strategies and executing a targeted tactical calendar, I delivered high-impact campaigns that reinforced brand awareness and sustained interest in key revenue-generating offers across leisure, corporate, and social segments. These efforts significantly boosted performance in both rooms and food & beverage outlets.

  • Business Context

    There was a need to develop a marketing plan that would heighten brand relevance and consistently drive business objectives—supported by materials that would resonate with the target audience while clearly conveying the quality of the brand’s products and services—delivering a premium experience that informs, engages and delights.

    Strategic Approach

    Showcase key offerings through thoughtful, value-driven touches designed to spark interest and engagement across audience segments—ensuring alignment with the brand’s promise of delivering meaningful moments of delight.

    Tactical Execution

    Developed communication materials using brand-aligned copy that communicated value with clarity and intent, paired with visually compelling design—each asset thoughtfully created to capture attention while reinforcing the brand’s positioning and message across key audience segments. The media plan was strictly adhered to in order to optimize results.