DAIRY DARILAG PHOTOGRAPHY

CONNECTING THROUGH PICTURES

BRAND IDENTITY SERVICES COVERAGE

Brand Identity Kit

OVERVIEW

Dairy Darilag Photography is a contemporary studio brand known for its artistic sensibilities and refined visual storytelling—defining traits that position it as a standout in the Philippines’ fashion, lifestyle and architecture digital photography and videography space.

To deepen audience connection, and establish its identity, I conceptualized and crafted its complete brand identity system.

  • Business Context

    There is a need to solidify the brand’s identity to strengthen resonance with the audience—serving as an anchor for attracting clients in the fashion, lifestyle, and architecture segments.

    Strategic Approach

    Showcase key offerings through thoughtful, value-driven touches designed to spark interest and engagement across audience segments—ensuring alignment with the brand’s promise of delivering meaningful moments of delight.

    Tactical Execution

    Developed a brand identity kit which included the creation of a logo, color system, and typography guides. The kit also outlined a brand personality, anchored in the studio’s core values.

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